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"Thanks to Paardekooper, no more fruit rolls through the shop"
In a search for sustainable, resealable packaging for soft fruit, fruit growers' cooperative FruitMasters decided to go off the beaten track and develop something new. A tough challenge that required good cooperation and a good deal of guts and trust. “The knowledge, skills and inventiveness of the Paardekooper team always convinced us that it would work out.”
At supermarkets, they saw something that was happening too all too often: boxes with strawberries or blueberries that lost their lid at the check-out line. As a result, dozens of fruits regularly rolled down the conveyor belt. The shops asked for a solution with a welded plastic film that was resealable. But how to make such packaging resealable, on existing machines and in the most environmentally friendly way possible? FruitMasters, which champions innovation, quality improvement and a sustainable fruit chain, went looking for a party with the necessary expertise to do the job. Soon they ended up with Paardekooper.
Less plastic
"At that time, Paardekooper was the only findable party with the technology to make a resealable film from a single type of material," says Jochem Kuipers, buyer at FruitMasters, the largest fruit grower co-op in the Netherlands. "A mono-material solution. If you use it, you ensure that it is much easier to recycle the product once it has become waste. Moreover, the film used is particularly thin, reducing the total consumption of plastic in the production process by 17 per cent."
Confidence and guts
The two companies found each other in their ambition to develop a more sustainable product. But the resealable topseal - a plastic film layer containing an opening that can also be closed - which is now in the shops, did not just happen. After a short test phase for which Paardekooper provided trial samples, the product seemed to work well. That is why FruitMasters decided in 2018 to innovate together. "It really was a gamble at the time. Because we stepped off the beaten track and started doing something that was really new," Kuipers reflects. "It was a matter of having trust in each other, and guts."
When the innovation train started to gain momentum, braking was no longer an option, as the strawberries were already coming off the land. The fruit had to be packed quickly. But as soon as the trays had found their place on the supermarket shel fin early 2018, it turned out that there were some teething problems. For example consumers found it difficult to open the tab. The film often tore because of the forced use of knives or sharp nails. And there were a few more challenges that generated discussions with the supermarket.
"The team at Paardekooper put in an extraordinary effort for us"
"Extraordinary," Kuipers calls the way Paardekooper dealt with it. That we managed to find the right solution, he says, is due to the effort the company put in to solve it together. "Paardekooper's team was constantly on top of it and kept looking for opportunities to get it done." Kuipers praises the professionalism shown by the packaging experts. "There were moments in that first year when we wanted to pull the plug. The knowledge, skill and resourcefulness that Paardekooper always showed even at the most challenging moments, gave us the confidence that things would work out time and again time."
Practically all supermarkets
Three years later, fruit trays with resealable topseal are full integrated in supermarkets. Kuipers: "We started with one customer, but then it spread like an oil slick. We now supply practically all supermarkets with packaging with this film."
Do you have a packaging challenge?
Do you have questions about the packaging solution we found for FruitMasters? Or do you have another tough challenge in the field of packaging? Please feel free to contact Leo van der Meer at leovandermeer@paardekooper.com or +316 51 09 23 43. We are happy to think along with you and we would also like to find the right solution for you!
Flexibles foil packaging
Are you looking for flexible films for your products? Paardekooper is your knowledge partner in the field of flexible foil packaging. With more than 30 years of experience in this industry, we are happy to help you with your packaging challenge.
Are you curious about more Paardekooper collaborations? Then read our other customer stories!