Paardekooper acquires stake in CircularPET
Royal Dutch Paardekooper Group has acquired a stake in CircularPET, an organisation specialised in circular soft cup systems for public events. Paardekooper thus offers a sustainable solution for customers who are forced to think about their plastic use as a result of the SUP directive. From his current role, Tim Appeldoorn, sales manager Food Services, will join the board of CircularPET on behalf of Paardekooper and form part of the Management Team.
As of 1 January 2024, the SUP directive in the Netherlands will be extended to on-site consumption. From then on, it will be forbidden to provide disposable cups and meal containers containing plastic at festivals and events, unless proper collection of these products is ensured so that they can be recycled at a high level. Paardekooper's soft cup is made of 100% (r)PET and, in combination with CircularPET's circular collection system, is a future-proof solution that complies with the current and future Dutch SUP directive in relation to high-quality recycling.
A professional team supports the event organisation on site to ensure that the maximum number of cups can be recycled. The number of cups recycled is monitored and fed back. This way, the event organiser has an insight into the volume of cups that have been high-quality recycled. CircularPET ensures that this actually happens and processes these results in a certificate.
"Implementing this system is not easy, because you have to get the whole chain closed. You need know-how and effective logistics. CircularPET has specialised in this in recent years. In order to meet the expected demand, we need to expand our organisation considerably. With Paardekooper's accession, we can take a big step forward in further professionalising our organisation and perfecting our system. We are looking forward to a successful partnership," says Tjeerd Bijnsdorp, one of the founders of CircularPET and responsible for municipal public events.
For Paardekooper, the cooperation means a future-proof circular solution with which the packaging company can further increase its turnover and market share within the Food Services market segment. Lyanne Paardekooper, CMO of Royal Paardekooper Group; "As an organisation, we have the ambition to set the world of packaging in motion and offer our customers more sustainable alternatives. We have recently been working closely with CircularPET, for example for the Nijmegen Four Day Marches, one of the biggest events in the Netherlands. By joining forces, we can offer the event sector an effective circular solution. Only by working together can we reduce the problem of litter".
Broekhof takes over packaging activities of Van Iperen
Noordwijkerhout, 7 July 2022 - Van Iperen BV located in Westmaas is selling its packaging activities as per 1 September 2022 to Broekhof Verpakkingen BV, part of Royal Dutch Paardekooper Group.
Van Iperen started selling ornamental plant packaging in 1999. In the past decades, this section has grown into a healthy and substantial business activity. Challenges in availability and logistics and the increasing complexity in the world of packaging made Van Iperen decide that more knowledge and specialism was needed for further growth. By transferring the packaging activities to Broekhof, Van Iperen can focus even more on the growth specialism around nurturing, strengthening and protecting crops. "The sale of the packaging branch gives us room for growth in the greening of crop protection (biology, green agents) and fertilizers (circular raw materials, Greenswitch®, biostimulants, water quality)," said Dirk-Jan Bakker (CEO Van Iperen BV).
With this takeover, Royal Dutch Paardekooper Group, owner of Paardekooper, Broekhof and Dillewijn Zwapak, which was taken over last year, once again strengthens its position in the floriculture sector.
The Horti division of Paardekooper, including Broekhof and Dillewijn Zwapak, supplies the flower and plant industry worldwide with packaging. With their packaging solutions, they add value to every link in the flower and plant chain. Making the packaging more sustainable is an important ambition in this respect. Bert van Dongen, CFO of KPG: "The packaging activities of Van Iperen are our core business. This acquisition enables us to further expand our grower branch. We are happy to build on the long-standing relationship between Van Iperen and its customers".
Van Iperen and Royal Dutch Paardekooper Group, both family businesses with more than 100 years of history, will continue to work closely together to ensure that Van Iperen's customers are assured of a wide range, tailor-made advice and high-quality packaging.