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The delivery packaging as part of the Takumi community
With the restaurant closure due to the corona pandemic, Takumi - like many other restaurants - switched to delivery and takeaway overnight. The chain was looking for suitable packaging and asked Paardekooper for advice. The packaging should not only ensure restaurant quality, but also contribute to the special Takumi experience. "Takumi has grown into a real community in 15 years," explains Willem van der Lugt, Key Account Manager at Paardekooper, explains. "The delivery packaging provides a connection with the brand."
"The love for the best ramen, shared through the packaging."
Wide range of packaging
These are challenging times. "As a result of the corona pandemic, raw materials are scarce and we are facing longer than normal delivery times," Willem continued. "But we know all know: to stand still is to go backwards, and this is even more true in times of crisis. Takumi had to switch to takeaway and delivery as soon as possible. Together with the client, we went to the Paardekooper Store in Rotterdam to see which packaging would suit Takumi and be quickly available. Soon the choice fell on our Depa bamboo line."
"This material fits the Takumi experience perfectly," states Tim, who works at Takumi. "Bamboo is part and parcel of Asian cuisine. In addition, we aim to use as little plastic a possible. The visit to the Store was inspiring and confirmed once again that Paardekooper is the right packaging partner for us. We have been working together for over a decade. The company has a wide range of natural disposables and we were able to test several standard solutions. Bamboo came out of the test as the best. This natural material keeps meals well warm, is sturdy, leak-proof, moisture- and fat-resistant and does not give off odour or taste."
Brand packaging
The next step was a branded packaging line, featuring Takumi's signature artwork. Willem says: "The company has a distinctive style that is carried through everywhere. They even have their own clothing collection. People feel connected to the brand. Packaging plays an important role in this. Especially when physical contact with the guests is missing. Packaging creates the Takumi experience at home. Besides, this experience does not only remain indoors. 'Ramen lovers' like to be seen with the eye-catching packaging and share cool food photos on social media. As a result, the online community of Takumi grows."
"The reach is great," Willem continues. "After all, we supply not only to Takumi Rotterdam, but to all branches in Europe. As Paardekooper, we are of course incredibly proud of this of this." The Takumi Team is also proud of the result. Tim says: "The corona crisis triggered us to think outside the box. Literally in this case, because our packaging is anything but a standard delivery box. Besides, Japanese ramen is actually not at all suitable for take away. It has to be eaten at its 'peak', so to speak, similar to al dente, and the garnish and topping must remain crispy. Together with Paardekooper, we have found a way that comes very close to the Takumi experience. The range includes printed bamboo soup cups, ramen trays, chopsticks, cutlery and a paper bag."
"Once again, Paardekooper has proven itself to be the suitable packaging partner. The company was able to move quickly in this crisis and together we achieved this great result"
Honest and resourceful
"Takumi is like a family," Tim continues. "For employees and for guests. We are always ready for each other and are transparent. You can see that in our menu, for example. Guests know exactly what they are getting with us. That's also how it works at Paardekooper. They are honest about prices and delivery times. The delivery of the custom-made line was sometimes a bit more difficult due to the corona crisis, but it was always neatly resolved. We pulled out all the stops and if we couldn't go left then we went right, but it was sorted out. And how: the result speaks for itself. We are very happy with it and I also hear only positive responsesfrom the other branches in Europe."
Do you have a packaging challenge?
Do you need expert advice in the field of delivery packaging? Please contact our Sales department at salesbeuningen@paardekooper.com. We would also like to find the right solution for you!
Are you curious about more Paardekooper collaborations? Then read our other customer stories!