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Paardekooper makes unique more sustainable carrier bag with luxury look for State of Art
Dutch luxury fashion label State of Art attaches great importance to reducing its footprint. After the clothing collections, the office building and the shipping boxes, the carrier bags were up for sustainability. Paardekooper, an expert in sustainable packaging solutions for retail, developed a paper carrier bag with a unique paper handle for the menswear brand, which perfectly matches the image of State of Art as a luxury brand.
Those who previously bought their shirts and trousers in a shop of State of Art, a clothing brand for the 'style-conscious man', were given a laminated paper bag with a cotton handle. "This gave the bag a luxurious look, but it was not allowed to go with the waste paper because of this," says e-commerce manager Roel van der Lende. "We were convinced that this needed to be improved and could be better, so we asked our partner Paardekooper to think along with us."
"This paper carrying handle gives the feel of a braided cotton handle, but it is still really paper. I was immediately excited"
Bag with unique components
Account manager Roy van der Hoeven took up the challenge and immersed himself into State of Art's requirements. Paardekooper had previously developed packaging for this clothing brand. "With their experience in both retail and the development of sustainable alternatives to existing packaging solutions, our choice of Paardekooper was a logical step," explains Van der Lende.
Van der Hoeven started a process that began with thorough research. This resulted in a completely new carrier bag for State of Art, consisting of two unique components: a fully paper bag and a luxury paper carrying handle. The bag and the handle are both made of paper that is composed according to the FSC Mix label. Instead of laminating the paper of the bag, a water-based varnish finish was chosen. The trendy embossed texture creates a carrier bag with its own identity, while the shield in State of Art's logo is printed on the bag as an authentic watermark.
Paper with the feel of cotton
The most striking element of the bag, however, is the paper handle, which Paardekooper showed State of Art after good experiences with another luxury brand. It has the same sophisticated look as the cords made of cotton or nylon. "This paper carrying handle gives the feel of a braided cotton handle, but it is still just paper. A breakthrough, because never before has this experience been achieved with paper," says Van der Lende as he picks up the bag. "When Roy introduced it to me, this really made a difference for me. I was immediately enthusiastic."
"This paper carrying handle gives the feel of a braided cotton handle, but it is still just paper. I was immediately excited"
The great advantage of a full paper handle is that the bag as a whole can be disposed of with the waste paper for and is therefore suitable for recycling. With luxury carrier bags made of several materials, this is not possible and the recycling process is disrupted. Account manager Van der Hoeven: "By offering a bag that exudes luxury and is more sustainable, we were able to distinguish ourselves as Paardekooper and at the same time add value for our clients."
‘Responsible. Together.’
To let the client know that the carrier bag can be disposed of with the waste paper after use in its entirety, the text 'Made entirely of paper, 100% recyclable' is clearly visible on the inside. Below that is State of Art's statement: 'Responsible. Together.’ Van der Lende: "This way the customer sees that our entire bag is recyclable, including the handle. A unique aspect that perfectly fits our sustainability ambitions and of which we are extremely proud."
Do you have a packaging challenge?
Do you need expert advice in the field of sustainable shipping packaging for retail? Please contact Roy van der Hoeven at royvanderhoeven@paardekooper.com or +316 53 54 19 99. He is happy to think along with you. We would also like to find the right solution for you!
Are you curious about more Paardekooper collaborations? Then read our other customer stories!